Our Story

About Generation Leader

At Generation Leader, we’re not just another training company – we’re a passionate team dedicated to empowering healthcare practitioners, hospitals, and Ministries of Health worldwide with the essential skills they need to thrive. Founded by Dr Hanieh Asadi, an ICU doctor with a master’s in medical leadership, Generation Leader was born out of a shared vision to revolutionise medical education, particularly during the unprecedented challenges of the COVID-19 pandemic. As frontline healthcare workers ourselves, we witnessed the immense strain placed on our colleagues and institutions. Recognising the critical need for accessible, high-quality training, we set out to create innovative online leadership courses and clinical skills programmes.

From Idea To Global Impact

Our journey began amidst the chaos of the pandemic, where every resource was stretched thin and training became a casualty of the crisis. Determined to bridge this gap, we launched our first course in September 2019, offering it to as many colleagues as we could reach. Since then, our courses have garnered acclaim for their effectiveness and impact, reaching healthcare professionals globally and supporting hospitals in their mission to empower and inspire their teams.

Why Choose Generation Leader?

As practicing physicians ourselves, we understand the unique challenges faced by healthcare professionals first hand. That’s why our courses are meticulously designed to be flexible, practical, and tailored to the evolving needs of the healthcare landscape. Backed by our expertise and unwavering commitment to excellence, we empower our students to not only navigate but thrive in their careers. Join us at Generation Leader and embark on a transformative journey towards becoming the leaders of tomorrow’s healthcare landscape.

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Dr Hanieh Asadi

Co-Founder & Director of Generation Leader

Dr Hanieh Asadi is a founders and Director of Generation Leader. Hanieh’s inherent curiosity for new academic challenges led her to move abroad and embark on a journey to become a doctor. 

Dr Hanieh Asadi is one of the founders and Directors of Generation Leader. Hanieh’s inherent curiosity for new academic challenges led her to move abroad and embark on a journey to become a doctor. She qualified with a Master’s degree in Medicine from Comenius University in Slovakia in 2011 and immediately started working as a medical doctor in Stockholm before moving to the U.K. to continue developing her career.

Hanieh has acquired a postgraduate degree in Medicine, designed and launched teaching programs for junior doctors, acted as the associate college tutor for the East of England deanery, published academic articles and presented at a number of national and international medical conferences as well as attended the Nobel Prize Award ceremony. Hanieh recently launched her own clinic delivering preoperative and postoperative expert medical care to surgical patients.

After spending almost a decade working as a doctor across a wide variety of hospital specialties, in particular intensive care medicine, she continued her academic journey in medical leadership. Having gained considerable experience across multiple medical and surgical specialties and numerous encounters with medical leaders she came to realize the importance of developing and refining leadership knowledge, skills and behaviours.

The Master’s in Medical Leadership at CASS Business School transformed Hanieh professionally as a clinician and also helped her develop the skills required to manage teams successfully and develop the confidence and knowledge to effectively lead with purpose. The time spent at CASS business school and a genuine passion for teaching has been the platform for developing Generation Leader with her founding partners.

When people ask Hanieh why she chose to form Generation Leader she says; “I would like to add value by helping all healthcare professionals develop their essential non-clinical skills and understand the importance of them”.

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Nick Jenkins

Co-Founder of Generation Leader

Nick Jenkins is a founding partner and  a leader in designing and delivering global management and leadership programmes.

Nick Jenkins, one of the founding partners and Directors of the organisation, is a leader in designing and delivering global management and leadership programmes.

Having graduated from the University of Bristol in 2005, Nick relocated to Beijing to work in the commercial team of a US based global logistics leader. After three years of success, he was enrolled on the management training programme and in turn this led to his transfer to Kuwait City to help develop the newest office in the region. 

Nick returned to London to run the commercial function of an organisation developing management innovation programmes for the NHS and public sector. The programmes were seed funded by the Department of Health. The success of the company led to its acquisition by a leading EdTech organisation and for the following nine years, Nick continued on as commercial director and focused on ensuring all programmes made a genuine strategic and financial impact.

Nick understands the importance of “human skills” and the positive effect the acquisition of these has on well-being, results and teams.