About Generation Leader
Why We Exist
Healthcare professionals are expected to lead, but rarely given the training to do it well. At Generation Leader, we exist to close that gap. Our mission is to equip doctors, nurses, dentists, midwives and AHPs with the practical skills, confidence and recognition they need to lead effectively.
Our Origins
Generation Leader was founded by Dr Hanieh Asadi, an ICU doctor with a master’s in medical leadership, during one of the most difficult periods in modern medicine. The COVID-19 pandemic exposed just how unprepared our systems were when it came to supporting healthcare professionals in leadership roles.
Training was often the first thing to go. But the need for confident, capable leaders had never been greater.
In 2019, we launched our first online leadership course and offered it to colleagues during the early days of the crisis. Since then, Generation Leader has supported thousands of healthcare professionals and institutions around the world through flexible, accredited online training.
What Makes Us Different
We are not a generic training provider. We are healthcare professionals creating leadership education for healthcare professionals.
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All content is built for clinical roles and based on real-world NHS leadership challenges
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Every course is certified by respected bodies including CMI, FMLM and CPD
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Our courses feature content from MIT Sloan Management Review, known for global excellence in leadership thinking
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Our learning is delivered on Skillsoft Percipio, a world-class online platform
Whether you are a junior doctor or a senior nurse, a department head or newly appointed team lead, our courses are designed to be relevant, recognised and rewarding.
Our Commitment
We are here to help you:
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Build practical skills that improve how you lead every day
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Gain respected certifications that support career progression
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Learn on your terms, without study leave or rigid schedules
We believe better leaders build stronger systems, healthier teams and safer care. If you believe that too, you are in the right place.
Empowering clinicians through leadership grounded in frontline experience
Dr Hanieh Asadi is one of the founding directors of Generation Leader. She is an experienced ICU doctor with a master’s degree in Medical Leadership from CASS Business School.
Hanieh’s journey spans clinical work across Europe, postgraduate medical education, curriculum development, and leadership training. Her experience in intensive care and medical education showed her how essential leadership skills are — and how often they are missing from formal training.
Driven by a passion for teaching and a vision to bridge that gap, she co-founded Generation Leader to help healthcare professionals build confidence, lead effectively and thrive in their careers.
Helping healthcare organisations build leadership that delivers real results
Nick Jenkins is a founding partner and director of Generation Leader. He has spent more than a decade designing and delivering leadership programmes for healthcare professionals, public sector teams and ministries of health. Nick’s background spans global commercial leadership and NHS innovation, including spearheading Department of Health-funded programmes adopted across the UK. He believes deeply in the power of human skills and works to ensure Generation Leader’s courses deliver practical, measurable value to individuals and healthcare systems alike.