About Generation Leader
Why We Exist
Healthcare professionals are expected to lead, but are rarely given the training to do it well.
Generation Leader was created to close that gap. We equip doctors, nurses, dentists, midwives and allied health professionals with the practical leadership skills, recognised certification and confidence needed to lead effectively in modern healthcare environments.
Our Origins
Generation Leader was founded by Dr Hanieh Asadi, an ICU doctor with a master’s degree in medical leadership.
During the COVID-19 pandemic, it became clear how unprepared healthcare systems were in supporting clinicians stepping into leadership roles. Training was often deprioritised, yet the need for capable, confident leaders had never been greater.
In 2019, our first online leadership course was launched and shared with colleagues during this period. Since then, Generation Leader has supported thousands of healthcare professionals and organisations worldwide through flexible, accredited online training.
What Makes Us Different
We are healthcare professionals creating leadership education for healthcare professionals.
Our approach is built around real clinical practice and the challenges faced across healthcare systems.
- Designed specifically for clinical roles and real-world leadership challenges
- Accredited by recognised professional bodies including the Chartered Management Institute (CMI) and the CPD Certification Service
- Content includes material from MIT Sloan Management Review
- Delivered through a secure, flexible online learning platform
Our courses are designed to be practical, relevant and recognised, supporting healthcare professionals at every stage of their career.
Our Commitment
We are here to support your progression into leadership roles.
- Develop practical leadership skills you can apply immediately
- Gain recognised certification to strengthen your CV and portfolio
- Learn flexibly around your clinical responsibilities
Better leadership leads to stronger teams, improved systems and safer patient care.
If you are ready to develop your leadership capability and progress your career, Generation Leader is designed for you.
Empowering clinicians through leadership grounded in frontline experience
Dr Hanieh Asadi is one of the founding directors of Generation Leader. She is an experienced ICU doctor with a master’s degree in Medical Leadership from CASS Business School.
Hanieh’s journey spans clinical work across Europe, postgraduate medical education, curriculum development, and leadership training. Her experience in intensive care and medical education showed her how essential leadership skills are — and how often they are missing from formal training.
Driven by a passion for teaching and a vision to bridge that gap, she co-founded Generation Leader to help healthcare professionals build confidence, lead effectively and thrive in their careers.
Helping healthcare organisations build leadership that delivers real results
Nick Jenkins is a founding partner and director of Generation Leader. He has spent more than a decade designing and delivering leadership programmes for healthcare professionals, public sector teams and ministries of health. Nick’s background spans global commercial leadership and NHS innovation, including spearheading Department of Health-funded programmes adopted across the UK. He believes deeply in the power of human skills and works to ensure Generation Leader’s courses deliver practical, measurable value to individuals and healthcare systems alike.